ZAGG Phone Repair: From Zero Online Presence to 4x Monthly Leads

Phone Repair

ZAGG Phone Repair: From Zero Online Presence to 4x Monthly Leads

A complete digital transformation, including custom Google Ads, Al chatbot, and automated scheduling a single-location repair shop into a lead machine.

Conversations AI, GCal API, Google Ads, Twilio, WordPress

Client

Ralph Caparotti

Owner, ZAGG Phone Repair

4x

Lead Increase

62%

Cost Reduction

2.1s

Avg. Load Time

94

PageSpeed Score

Project Screenshots

The Challenge

ZAGG Phone Repair had zero web presence. All leads came from foot traffic and word-of-mouth. The owner needed a system that could generate consistent leads online while automating the scheduling process to reduce phone tag.

Our Approach

We designed and built a conversion-optimized WordPress site with dedicated landing pages for each repair service. We then layered on a multi-channel lead capture system:

AI chatbot handling FAQs and booking 24/7
Google Ads campaigns with geo-targeted keywords
Twilio SMS confirmations and reminders
GCal integration for real-time availability

Results

A two-bot architecture powers the customer experience: a main chatbot for the primary location and a specialized Downtown Crown agent. Both connect to the booking system and hand off to human staff when needed. The site loads in under 2.5 seconds and scores 94 on Google PageSpeed.

Project Timeline

Week 1-2

Week 3-4

Week 5-7

Week 8

Within 60 days of launch, ZAGG was generating 4x more leads than their previous monthly average. Cost per acquisition dropped 62% compared to the Yellow Pages spend they were previously relying on. The AI chatbot now handles 73% of initial inquiries without human intervention.

Ralph Caparotti

Owner, ZAGG Phone Repair

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Phone Repair